SPLASH Design.
Designer
Allen Chen
Location
NY, USA
Year
2022
“SPLASH” is a street-style brand that sells sneakers, clothes, pants, and so on. The brand is for people who like street style.
Why "SPLASH"
I choose splash because some say “Drip sneakers,” popular shoes. Thus, I follow this concept to create a brand, “SPLASH”. The word means a small amount of a liquid that has fallen or been dropped, which equals “Drip” at some level, and “SPLASH” can also mean something or someone bright or very noticeable. Thus, the word will represent my concept of the brand.
The Design Process.
Three directions of designs - Draft 1
Initially, I had the concept of Splash, but I didn't know which directions were good to go. Thus, I divided the directions into three styles, simple words, word adjustments, and illustrations.
Three directions of designs - Draft 2
Based on the feedback from peers and a professor, I chose three styles to develop further. Thus, I divided the directions into three styles, simple words, drip illustration, and graffiti style.
The combination of designs - Draft 3
I gave up the simple word design but used that idea to combine the different icons. I and my peers like the drip illustration. However, the logos of the drip can't fit my concept. Thus, I tried to further play around with the drop and combined it into graffiti words.
The Final Design.
